Etsy Product Image Requirements & Sizes
Optimize for Etsy search and convert to all other marketplaces in one click
Quick Specs
Minimum Size
635 × 635 px
Recommended Size
2000 × 2000 px (square)
Search Optimized
3000 × 2250 px (4:3)
Convert Your Images Now
Upload once, get Etsy-ready images + 4 other marketplaces
Ready to resize your Etsy images?
Upload your product photos and select Etsy sizes along with any other marketplaces you need. Our tool converts everything in one batch.
No signup required • 5 free conversions • Process up to 20 images at once
Etsy Image Requirements Explained
Listing Photos (Square Format)
- • Size: 2000 × 2000 pixels (recommended) or minimum 635 × 635 px
- • Aspect ratio: 1:1 (square) - safe choice for all placements
- • Format: JPEG (.jpg) or PNG
- • File size: Maximum 10MB
- • Limit: Up to 10 images per listing
Search-Optimized Images (4:3 Landscape)
- • Size: 3000 × 2250 pixels
- • Aspect ratio: 4:3 (landscape)
- • Benefit: Better visibility in Etsy search results
- • Pro tip: Landscape images get more screen real estate in search
- • Background: Clean, uncluttered backgrounds perform best
Shop Icon
- • Size: 500 × 500 pixels (minimum and maximum)
- • Format: JPEG or PNG
- • Usage: Represents your shop across Etsy
- • Design tip: Keep it simple - shop icons are displayed small
Best Practices for Etsy Sellers
- Use all 10 image slots: Show your product from every angle
- First image matters most: This appears in search results - make it count
- Show scale and dimensions: Include size reference photos
- Lifestyle photography: Show products in use or styled settings
- Consistent style: Keep lighting and backgrounds consistent across your shop
- Consider 4:3 landscape: Better search visibility on desktop and mobile
Photography Tips for Etsy Success
Etsy Advantage
Lifestyle Photography That Sells
Etsy buyers respond exceptionally well to lifestyle images that show your products in real-world contexts. Unlike Amazon which requires sterile white backgrounds, Etsy encourages creative styling. Show your handmade jewelry being worn, your prints in a decorated room, or your pottery on a dining table.
The 3000×2250 landscape format (4:3) is particularly effective for lifestyle shots, giving you more space to create storytelling compositions. This size also performs better in Etsy search results, taking up more screen real estate than square images.
Lifestyle Photo Ideas:
- Jewelry: Show pieces being worn in everyday situations
- Home decor: Style in a beautifully decorated room
- Apparel: Show clothing in motion or styled with accessories
- Handmade items: Show the product in use or as a gift
Common Etsy Image Mistakes
❌ Inconsistent Photography Style
Your shop looks unprofessional when photos have different backgrounds, lighting, or editing styles. Develop a consistent visual brand across all listings.
❌ Cluttered Backgrounds
While Etsy allows lifestyle shots, busy or distracting backgrounds take attention away from your product. Keep styling simple and complementary.
❌ Using All Square Images
Many Etsy sellers stick to square images, but the 4:3 landscape format (3000×2250) gets more visibility in search results and looks better on desktop.
❌ Not Using All 10 Slots
Etsy allows up to 10 images per listing. Using fewer than 10 means missing opportunities to showcase your product from different angles and build buyer confidence.
Etsy Search Optimization Through Images
First Image Is Everything
Your first image appears in Etsy search results and can make or break a sale. Consider these strategies:
- • Use the 4:3 landscape format (3000×2250) for maximum search visibility
- • Show your product clearly against a clean, uncluttered background
- • For apparel and jewelry, show it being worn rather than flat lay
- • Include your best-selling color or variation
- • Ensure the product fills most of the frame - don't waste space
Image Sequence Strategy
Recommended order for your 10 Etsy image slots:
- Image 1: Hero shot (landscape 4:3 recommended)
- Image 2: Product in use or lifestyle context
- Image 3: Close-up details showing craftsmanship
- Image 4: Alternative angles or views
- Image 5: Scale/size demonstration
- Image 6: Color or variation options
- Image 7: Packaging or presentation
- Image 8: Texture/material close-up
- Image 9: Additional lifestyle shot
- Image 10: Shop branding or care instructions
Seasonal and Trend Adaptation
Etsy buyers are highly seasonal. Update your first image quarterly to reflect current seasons, holidays, or trending aesthetics. This keeps your listings fresh in search rankings and appeals to buyer psychology.
Etsy vs Other Marketplaces
Understanding how Etsy differs from other platforms helps you optimize your cross-platform strategy:
Etsy gives you the most creative freedom for styling and backgrounds. If you're selling on multiple platforms, shoot with Etsy's aesthetic in mind, then use our tool to create Amazon-compliant white background versions automatically.
Frequently Asked Questions
Selling on Multiple Marketplaces?
Don't resize images separately for each platform. Our tool converts your product photos to Etsy, Amazon, eBay, Shopify, and Facebook Marketplace specs simultaneously.
View Pricing →